EXTRACURRICULAR RESEARCH

General Business

• Re-imagine, Tom Peters
• Getting to Yes, Roger Fisher, William Ury, and Bruce Patton
• The Fifth Discipline, Peter M. Senge
• The Power of Impossible Thinking, Jerry Yoram and Colin Crook
• The Seven Habits of Highly Successful People, Stephen Covey
• First Things First, Stephen R. Covey, A. Roger Merrill, and Rebecca R. Merrill (In Progress)
• The Wisdom of Crowds, James Surowiecki
• Simplicity (The New Competitive Advantage), Bill Jensen
• Trump: The Art of the Deal, Donald Trump
• Innovation and Entrepreneurship, Peter Drucker
• Free Culture, Lawrence Lessig
• The Olive and the Lexus, Thomas Friedman
• Difficult Conversations, Douglas Stone, Bruce Patton, and Sheila Heen
• Jack: Straight from the Gut, Jack Welch with John A. Byrne
• The Bootstrapper’s Bible, Seth Godin
• Crossing the Chasm, Geoffery Moore
• Funky Business, Kjell A. Nordström, Jonas Riddletråle
• The Portable MBA in Entrepreneurship, William D. Bygrave
• The World Is Flat, Thomas Friedman (In Progress)

Sales and Marketing

• Purple Cow, Seth Godin
• Permissive Marketing, Seth Godin
• Unleashing the Ideavirus, Seth Godin
• Free Prize Inside, Seth Godin
• The End of Marketing as We Know It, Sergio Zyman
• How I Raised Myself From Failure to Success in Selling, Frank Bettger
• Cold Calling Techniques, Stephan Schiffman
• The Spin Selling Fieldbook, Neil Rackham
• The Cluetrain Manifesto, Chris Locke, Doc Searls, David Weinberger
• Persuading on Paper, Marcia Yudkin (In Progress)
• The Tipping Point, Malcolm Gladwell
• The One to One Future (One to One), Don Peppers, Martha Rogers (In Progress)

Technical

• Extreme Programming Explained, Kent Beck
• The Rational Unified Process (An Introduction), Philippe Kruchten
• The Rational Unified Process Made Easy, Per Kroll and Philippe Kruchten
• Cathedral an the Bazaar, Eric Raymond
• Rebel Code, Glyn Moody
• On Writing Well, William Zinsser
• The Business and Economics of Linux and Open Source, Martin Fink (In Progress)