By far the challenge I face in trying to be remarkable and do remarkable things is resisting the sweet temptation that surrounds. It’s everywhere, pervasive, you can never hide from it: MEDIOCRITY. The battle I most hope to win in the rest of days is the battle against mediocrity. When most everyone around us seem committed to mediocrity, it makes it a struggle to remain committed to excellence.

Seth Godin asks “Why are we willing to settle for work products that just isn’t that good–while at the same time we vote with our dollars to buy things and experiences that are exceptional?” Why indeed?