While scanning through my feeds, I occassionally come across something that seems important. It seems important but I’m not sure why and what category to place this new information. Here are few such items:

• The $90 billion advertising industry will be catapult into the 21st century with ConfirMedia Online, from Verance Corporation. ConfirMedia Online will provide for the first time ever a fully automated system to track actual airplay on a next-day basis across all major electronic media including TV, radio and cable. A revolutionary solution to the media industry’s biggest challenge — accountability — ConfirMedia Online allows broadcasters and agencies to simultaneously track and report airplay in real-time with complete transparency and pinpoint accuracy.
• In the wow, wish I was going catgory! – Guidewire Group, the producers of BlogOn 2005 Social Media Summit, today revealed the impressive roster of speakers and exhibitors who will participate in its upcoming executive conference for Internet marketing professionals. Seth Godin, David Weinberger and Gil Schwartz will headline the speaker program. The summit will also name 20 companies as Social Media Innovators, including these never heard of companies…
  • Attensa
  • BlogBridge
  • Blogtronix
  • Cymfony
  • Eurekster
  • Umbria
  • Zoto

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• Are you keeping up with this? – Bingo Bango Software Inc., an Atlanta- based start-up, announced the release of Elicit. Elicit, a desktop blogging client, integrates leading web and RSS Services from the internet’s giants in one application for the purpose of creating content for blogs. Elicit’s service integration is one of several productivity innovations for bloggers.
• It’s a SaaS-y future after all – A new report from IDC, the premier global provider of market intelligence, advisory services, and events, ranks WebEx Communications number one among the top 25 on-demand software providers and number one among the top five Software as a Service (SaaS) providers.

  The report also states that, “IDC finds that not only are cost-savings benefits and rapid implementation times fueling overall SaaS adoption, but also intangible benefits such as increased employee productivity and efficiencies are being recognized.”