Just a simple question for now.

I was reading an article about the Ad Agency Euro RSCG in the Caribbean Business, June 2, 2005. The agency intends to continue their on-going study Prosumer Pulse here in Puerto Rico. The Prosumer is short for “proactive consumer”. This exclusive group represents the leading 20% to 30% of all consumers in the marketplace. If you are familiar with the maven role in Malcolm Gladwell’s The Tipping Point, the prosumer is the same thing.

Anyway, the local branch of this ad agency will study this group here in Puerto Rico. However, according to the article, although globally they have conducted the survey over the Internet, here in Puerto Rico they will use a combination of the Internet and telephone polling. The reason for this is that there is only 20% to 25% Internet penetration of their target market.

So here is my question: “If the prosumer are the leading consumers in the Puerto Rico marketplace, what is the likelihood that they are NOT on the Internet?”