I borrowed LP Meteora this weekend from Lenny from the SNAP Team. When I plugged the CD into my laptop, it launched an application (like most Cd’s do these days). I was amazed to see the focus this application had on making a LP fan web site. From sample graphics to web site design to merchandise store builders. Pretty cool stuff.
What was also cool was a video on a collaborative art piece the band put together during the recording of the CD. For me it reminded me of how important the creative process is. I’m sure that group of guys walked away that day with a connection between their souls that they will cherish and build upon to further their creativity.
On of the guys of the band said something during the band that really made me think. He was talking about how much work into building their image, in the form of the first CD cover. As he put it, they thought a lot about “how they wanted to present themselves for the first time ever in the world.” They were obviously talking about branding! If there success is any hint, I’m guessing they did a pretty good job of it too.
So once again I’m back at the starting line, I know that the SNAP brand is crucial, but I don;t have a clue where to start. I could create one, it would be rough, and it would be grungy, and it would bring out the angst these students feel in an education system that is grotesquely failing them. Hey, but that’s just me…
